Describe the reasons why a manager might use a heuristic decision model instead of a prescriptive model.

  1. In your judgment, what are some important requirements for making good decision models regardless of whether they are descriptive, heuristic, or prescriptive? How would you check the validity of a model that you have selected?
  2. Describe the reasons why a manager might use a heuristic decision model instead of a prescriptive model. Use a real life example, and explain your reasons within the context of your example.