Creating Value for ChipotleLet’s Examine Chipotle from a Creating Value PerspectiveUsing the Course Resource Module, Navigate to the Library Resources. There are helpful videos that will show you how to research using the databases of: IBIS World and Marketline https://www.lib.miamioh.edu/videos (Links to an external site.)After you have practiced using these research sources, identify 5 interesting and compelling facts about Chipotle. Do not use Google, you MUST use the library resources to conduct the research. From here: https://libguides.lib.miamioh.edu/az.phpUse the suggested format below and be sure to use business writing approach. Business writing link is :https://miamioh.edu/hcwe/handouts/business-writing/index.html (8 points) Reply to someone elses post. (2 points)Provide a TITLE: HOW CHIPOTLE CREATES VALUEProvide a SUBHEADING: FIVE FACTS ABOUT THE INDUSTRY and respond to the prompts below using the following bullet pointsIndustry fact: (Include a fact about the industry)Competitor fact: (Describe one of the competitors in the industry)Financial fact: What financial information did you find interesting?Attractiveness of the industry: Would you want to be in an organization in this industry? Why or why not?Random fun fact: What other fun fact was of interest to you?Now refer to the Annual Report from Chipotle, specifically the Letter to Shareholders from the President 2019 CEO Letter(I will provide the file)Provide the HEADING: LETTER TO SHAREHOLDERS CHIPOTLE(I will provide a ppt about this)Firm value (define firm value and state how the letter discusses or highlights the creation of firm value -definitions of the key terms are found in the powerpoint deck)Customer value ( define customer value from the powerpoint slide and state how this letter discusses or highlights the creation of customer value)Societal value (define societal value state how this letter discusses or highlights the creation of societal value)
