Marketing and Distribution plan for feature film “Goran” by Nevio Marasovic 2016, Croatia.

Hi! Nice to meet you!To make this project you need to watch the film.You can rely on my work in progress Teaser and Trailer for this film but I cannot upload it here. Please feel free to ask any questions.Please include images to the textUserfull liks:https://hfs.com.hr/en/filming-of-goran/https://www.imdb.com/title/tt4757570/https://tv.apple.com/us/movie/goran/umc.cmc.6spcq2wjni04qrewq95e4agn2?playableId=tvs.sbd.9001%3A1357587116https://www.amazon.com/Goran-Franjo-Dijak/dp/B07BR44FCDChatGPT may be used only to support thoughts and should be included in citation in this case. Originality 85%ChatGPT Structure suggestion (may or may not rely)When writing a marketing and distribution concept for a film, the following sections are typically included:1. Brief Description of the Film:• Genre and Themes: Define the genre of the film “Goran” and the main themes it addresses.• Synopsis: Provide a concise summary of the plot, highlighting unique features and key moments.2. Target Audience Analysis:• Demographics: Describe the age, gender, social status, and other characteristics of potential viewers.• Psychographics: Study the interests, values, and lifestyle of the audience to better understand how to engage with them.3. Market Analysis:• Industry Trends: Analyze current trends in cinema, especially in Croatia and Europe.• Competitive Analysis: Examine similar films, their successes and failures, to identify opportunities for “Goran”.4. Positioning Strategy:• Unique Selling Proposition (USP): Determine what makes “Goran” unique and appealing to the audience.• Key Messages: Develop the main messages to be used in marketing efforts.5. Marketing Strategy:• Promotion Channels:• Traditional Media: Television, radio, print publications.• Digital Platforms: Social media, online advertising, official website.• Marketing Activities:• Trailers and Teasers: Plans for release and distribution.• Posters and Promotional Materials: Design and placement strategies.• PR Campaign: Interviews with actors and the director, participation in TV shows and podcasts.• Partnerships and Collaborations: Potential collaborations with brands, festivals, or influencers.6. Distribution Strategy:• Theatrical Release: Plans for cinema release, including dates and geographic coverage.• Festivals: Participation in film festivals to boost recognition and win awards.• Digital Distribution: Streaming platforms, VOD services.• International Release: Opportunities for distribution beyond Croatia.7. Budget and Resources:• Marketing Budget: Detail the estimated expenses for each part of the marketing campaign.• Resources: Specify the teams and tools that will be utilized.8. Expected Results:• Box Office Forecasts: Anticipated revenue from distribution.• Engagement Goals: Number of trailer views, social media followers, etc.• Success Metrics: Metrics to evaluate the effectiveness of marketing efforts.9. Risk Assessment and Management Plan:• Potential Risks: Competition, negative reviews, limited budget.• Risk Mitigation Strategies: Plans to address possible challenges.10. Conclusion:• Summary: Briefly summarize and emphasize why the chosen strategy will be successful.• Call to Action: If the document is intended for investors or partners, include a call for collaboration.11. Appendices:• Additional Materials: Visual elements, detailed charts, market research.Writing Tips:• Be Specific: Use real data and research to justify your strategies.• Focus on Uniqueness: Highlight what sets “Goran” apart from other films.• Consider Cultural Context: Address the specifics of the Croatian market and how they influence marketing and distribution.• Structure the Text: Use subheadings, lists, and tables to enhance readability.

 

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