Explain the differences between the marketing practices of this company and those often adopted by B2C companies.

Briefly describe the company’s B2B products and services (and include the company’s website);
• Identify at least one B2B customer of the company. Evaluate the relationship between the company and this customer;
• Analyze the company’s customer value propositions and competitive differentiation in the business markets; and\
• Explain the differences between the marketing practices of this company and those often adopted by B2C companies.