Evaluate the opportunities and risks involved when a formerly pure e-commerce company like Zalando opens a local store.

Using the textbook ch 4-6 and any other appropriate resources from internet to finish the case study homework and cite them in APA format:1.Besides the fact that the customers have different ways to buy products, what are the major advantages of this kind of omni-channel strategy? Please EXPLAIN your answers, do not just give me bullet points.2.Evaluate the opportunities and risks involved when a formerly pure e-commerce company like Zalando opens a local store.3.In view of the recent Coronavirus threat, how do you think a) brick-and-mortar retailers and b) purely e-tailers (like Amazon) have altered their operational strategy?