The task now consists in prepare a market analysis about Lufthansa airline including•In which type of market is this company operating? Are there any segments?•Which is the target customer? Describe the profile of the most usual customer.•External analysis of the forces around that market (PESTEL), including the opportunities and the threats.•Internal analysis of the company, paying special attention to their strengths and weaknesses.•Analysis of the competitors of the selected airline company•Build a SWOT analysis•Describe the positioning of the airline company, and its relationship with the competitors.•Which is the unique selling proposition of this airline company?•Describe the marketing strategy for this airline company?•And finally describe the main actions that you have found the company is undertaking to achieve its goals.
