Discuss how the use of social media in China influence the “Fiesta Movement” created to launch the Ford Fiesta in the USA?

Discuss how the use of social media in China influence the “Fiesta Movement” created to launch the Ford Fiesta in the USA?

4. How did the 2nd Phase of the “Fiesta Movement” differ from the 1st Phase as described in the video case?

5. Describe the results achieved and the benefits for the Fiesta brand generated by the “Fiesta Movement”.

6. What do you think about the “Fiesta Movement” social media campaign?

7. How did Ford involve their dealer network in the “Fiesta Movement”?