Conduct research online and write a strategic Marketing Plan following the steps below and summarize the plan in a presentation.Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.Recommend a new product or service to add to the company’s portfolioMarketing Plan, Draft 1Your paper should include the following components:Portfolio Review- Review the company and its current business portfolio, and recommend one new product or service to add to the existing portfolio.Porter’s Five Forces- Use Porter’s Five Forces model to analyze the industry’s:competitive rivalry,threat of new entrants,bargaining power of suppliers,bargaining power of customers, andthreat of substitute products or services.SWOT Analysis- Conduct environmental scans to analyze the internal strengths and weaknesses, and the external opportunities and threats relative to your proposed new product or service. Present your findings in a SWOT analysis.
